Manager, Performance Marketing
in Canton, MA at DXL GROUP

Date Posted: 10/19/2018

Job Snapshot

  • Employee Type:
  • Location:
    555 Turnpike Street
    Canton, MA
  • Job Type:
  • Date Posted:

Job Description


GENERAL SUMMARY: Responsible for the development of marketing strategies to achieve corporate objectives. Effectively manage media planning/buying and works in conjunction with our Digital agency partner to oversee our paid digital marketing program, to ensure our strategic brand and ecommerce direction comes to life in the marketplace. Supports management of annual media and digital marketing budget.




  • Along with the VP of eCommerce, responsible for the strategy, development and execution of national Digital Campaigns
  • Work closely with the Brand/Advertising teams on awareness campaigns through display and retargeting campaigns
  • With insights from the social media team, manage paid social initiatives
  • Partner with analytics team to build robust segmentation plan to maximize digital spend
  • Communicate campaign details to internal departments and field
  • Along with Marketing Department heads, work on the planning and execution of the corporate marketing critical initiatives and marketing projects as directed by senior management, CMO and VP of Advertising. Report on progress, timelines and results
  • Apply your understanding of the competitive landscape, our customers' needs and profiles, and current campaign performance to test new ideas for increasing customer acquisition or improving user experience and thus ROI of our campaigns
  • Set and track goals of all campaigns, execute campaigns and deliver within designated timeframes
  • Measure the effectiveness of all campaigns and report on the results to Senior Management
  • Build annual budget, oversee POs, monthly summaries and reforecasts as required for expense centers
  • Set up and manages affiliate programs across all divisions
  • Approve/reject affiliates based on relevancy to our companies
  • Closely monitor campaign performance daily and react to deviations from plan quickly
  • Analyze results
  • Take appropriate actions to improve results
  • Manages creation of Display assets, both strategic direction and final product approval
  • Cultivate and strengthen relationships with external partners and vendors
  • Manages paid search campaign setup and reporting across all divisions




Bachelor's degree Business Management, Marketing or relevant experience


  • Agency or in-house experience required
  • 5-10 years professional experience to include staff supervision.




  • Ability to manage multiple tasks to completion and work in an extremely fast paced environment
  • Knowledge of media research, ratings data, media and PR software, Google Analytics
  • Excellent presentation, writing and communication skills
  • Proficient in Microsoft office with emphasis PowerPoint and Excel