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Copywriter - Contract Position
in Canton, MA at DXL GROUP

Date Posted: 1/8/2019

Job Snapshot

Job Description

GENERAL SUMMARY: Seeking a motivated and experienced Copywriter to join our Creative team. This is an exciting opportunity to innovate and integrate marketing campaigns and content across multiple channels that support our brand vision. The Copywriter is responsible for translating business strategies into relevant creative messaging for campaigns, omni-channel marketing, and content for both digital and print.


  • In collaboration with the senior writers and Creative team, create original, innovative, clear, persuasive, witty, editorial copy, for both digital and physical channels that strategically deliver based on a creative brand brief.
  • Assist with generating copy across the following channels: Digital, In-Store, Marketing and Social, including, but not limited to, Print, Direct Mail, Email, and Social Media Platforms.
  • Work collaboratively with Marketing and Creative teams to promote key campaigns, brand launches and product stories, while demonstrating a clear understanding of campaign objectives and the strategies needed to achieve them.
  • Develop editorial storytelling that aligns with the seasonal collection theme and trends for monthly catalogs, direct mail strategies, monthly home page updates, custom landing pages, and social platforms.
  • Assist in developing retail based, brand-appropriate call to actions for email communications and customer-facing retail store collateral.
  • Work with Copy team to elevate and proofread technical product copy for accuracy and brand alignment, for both online and catalogs (product descriptions, fabric, measurements, etc.).
  • Work in partnership with Brand Communication team to write innovative and creative copy for marketing and branding materials.
  • Be flexible enough to adjust content to ensure that the needs of stakeholders are met, including our legal team, people+culture team, brand team, and others.


  • Stellar communication and written English skills, including strong spelling and grammar
  • Have a love and feel for language and words
  • Experience working for a creative agency or in-house fashion marketing/creative team
  • Skilled at developing copy concepts/content in a retail or marketing environment for multiple channels, including digital and print
  • Offer a meticulous approach to work, and an eye for detail
  • Ability to meet tight deadlines and work on multiple projects simultaneously
  • Creative problem solver who thrives on collaboration
  • Flexible and able to adapt to the changing needs of the business
  • Must be self-motivated and have the ability to work independently
  • Bachelor's degree in Journalism, English, Creative Writing, Advertising, or related field and a minimum of 5 years of experience in copywriting
  • Must provide at least five examples of your work, available online
  • Stellar SEO writing ability